Collegis Education

Asilver lining of the COVID-19 pandemic is the acceleration of higher education’s focus on online learning. However, today colleges and universities are facing an increasingly challenging environment as a smaller pool of college-bound students question the cost and value of higher education.

With fewer students to target and more competition among online programs, institutions are finding that conventional marketing strategies, such as paid media and list-buys, are no longer as effective for recruitment. To successfully attract students to online and on-campus programs, schools need complete data integration across advertising platforms, website activity and CRMs. As they strive to ensure a sustainable future, institutions’ programs must be data-informed so they align with consumer demand, market dynamics and competitive differentiation.

Founded more than two decades ago in the earliest days of online learning, Collegis Education is uniquely suited to help colleges and universities overcome these challenges and meet their goals As higher education evolves, schools turn to Collegis for online program enablement that leverages data, technology and strategic marketing initiatives to grow enrollment.

"We design custom packages of unbundled programs and strategies to provide data enablement as a service and help higher education institutions meet their enrollment targets," says Jamie Cowie, President and CEO of Collegis.

Collegis has a breadth of offerings to help institutions move students down the enrollment funnel. The company’s best-in-class services span the student lifecycle and include support for digital marketing, website analysis, search engine optimization, and other organic marketing strategies.

Many schools struggle to get the big-picture view needed to inform student outreach because of disparate and siloed systems.

Collegis helps schools collect, connect and activate data across the enterprise, providing full-funnel visibility that reveals how messaging can be efficiently used to create personalized student experiences. With its recent partnership with Google Cloud, Collegis supports partners as they leverage existing data to make more informed recruitment decisions and improve the enrollment performance experience for students.

Marketing teams armed with this information can optimize campaigns and channel mix, connect with the best-fit students for their schools and increase conversions from paid media. With the insights and perspective gained from centralized data, institutions can also make more informed and strategic decisions about on-campus and online programmatic offerings.

For example, after Missouri legalized medical cannabis, Collegis helped Saint Louis University research and launch a Cannabis Science and Operations micro-credential program that quickly became the most successful program in the history of its School for Professional Studies. The program generated more than 33,000 inquiries, paving the way for the school to increase its overall enrollment and create a new revenue stream.

This is just one example of the ways the team at Collegis works with higher education institutions as an enablement partner. Each collaboration begins with an intensive exploration of the school’s principal pain points and strategic direction, followed by a custom implementation plan to deliver the outcomes the institution, its students and staff need.

Its focus on a school’s mission, priorities and constituencies makes Collegis stand apart. "We're transparent with our work and share our processes and best practices with our higher ed partners, all of which are designed to create a customized solution to support the institution in reaching its goals and, most importantly, enable student success,” adds Cowie.

Collegis professionals are agile, transparent and flexible, eager to share the practices that provide the best data enablement for institutional growth. Experience from hands-on partnerships with more than 40 higher education institutions is at the heart of Collegis Education’s proven playbook for successful enrollment.